Even after over 10 years of Social Media being in the public consciousness, organizations still struggle to see how it differs from other technology in the workplace. Most often they implement it as they would any other IT project. They wrongly lead with technology, the features and the functions. But it’s not media, it’s social media. […]
Voices on The Wire Read More »
I read that in sales circles the term bluebird is slang for an opportunity that is unexpected or very profitable. You can’t exactly create a bluebird in this context (sales) I suspect but in others, by doing the unexpected we just might. For example the moment we let are guard down, even just a little, amazing things can happen.
Humility is a Bluebird Read More »
By now you’ve probably seen the video where you’re asked to count the number of times a basketball is passed on a crowded court while a (spoiler alert) person in a gorilla suit passes through often unnoticed. This is an example of Inattentional Blindness; “the event in which an individual fails to recognize an unexpected stimulus
Organizational Inattentional Blindness Read More »
The singularity, or the union of humans and machine/AI, for me always conjures images of embedded machines within our skin helping us think faster, move easier, monitoring minute vitals and ensuring our system performs optimally. But before all this I think we’ll see our union with machines through an emotional connection, and one that is
The Ghosts in Our Machines Read More »
I recently attended a local, day long social media marketing conference. Unsurprisingly I left feeling a bit disheartened. Most of what I saw and heard was nothing more than doing the traditional marketing with new tools; same thoughts on strategy for getting clicks, people as targets, and conducting multi-channel campaigns. There was nothing about conversation and there
