social platforms

Social Leadership: Encourage, Support or Model? Pick One.

Three ways leadership can advance social in their organization are through encouragement, support, or modeling. Let’s say if you have to have leadership pick only one, which would it be? I’d argue it’s modeling. Here’s why. By the very connotation of the word, Leader, Leaders lead the way. They go first. They don’t direct, they

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Seeing 90-9-1 As a Math Equation to Solve

The famous 90-9-1 of social networks is often debated as the numbers vary some based on perspective. Regardless of the numbers, most people lurk, many people contribute and a few people create. If you’re looking to up participation in your organizations ESN, here’s my advice, don’t put much energy in the 90 at all. Instead

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Collaboration is (still) Not a Technology Issue

I’m still reflecting on the the day spent with some very passionate and knowledgeable internal communications folks at SwoopChat in NYC a few weeks ago. This user event featured many short, impressive presentations from larger organizations implementing enterprise social platforms. The stories of successes and challenges were shared with candor and energy and all were

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