After several years of conversations, observations, experiences and research, James Tyer and I decided it was time to write a book; a practical, principle-based book that one could read quickly, grasp the ideas and get to work making the change. Social By Design helps businesses remove barriers so knowledge flows more quickly, resulting in greater employee responsiveness and engagement.
There are no cookie-cutter approaches. We believe organizations are unique, so we set out to provide principles that can guide and nudge change from the long established organization to maintaining the great culture in a start-up.
You’ll find the book follows a logical structure; Definition, Importance, Research/Examples, and Advice for each principles:
- Social starts with people, not technology
- Social reduces friction
- Conversation creates movement
- Social can’t be controlled
Be sure to see the Organizational Social Design (OSD) Manifesto – a blueprint to keep you grounded as you begin evaluating and modifying how work gets done.