The famous 90-9-1 of social networks is often debated as the numbers vary some based on perspective. Regardless of the numbers, most people lurk, many people contribute and a few people create. If you’re looking to up participation in your organizations ESN, here’s my advice, don’t put much energy in the 90 at all. Instead […]
Seeing 90-9-1 As a Math Equation to Solve Read More »
Recently on a Gary Vaynerchuk podcast he shared an interesting insight about Amazon and it’s positioning for a relationship with the National Football League (NFL) with the intent to own some broadcast rights. Most companies seek this space for advertising dollars, but that’s not Amazon’s game. Their’s of course is sales. Gary painted this picture: You’re watching the
The Friction of Logic Read More »
What if everyone in your organization was regularly engaging on your ESN? And not just the ESN but also in a Chat platform too? You’d be pretty excited. And when I say “engaging” I mean more than a GIF here and a “like” there but real responses and content in text form, sentences written with
All That Glitters is Not Social Gold Read More »
Before you implement enterprise social technology or a strategy to use what you have, don’t make the mistake of starting with gimmicky activities that only get you to phase one, adoption. Remember, the goal is adaptation; adaption to a new level of connectedness, openness and working collaboratively. Changing behaviors is key but it doesn’t start
A More Social Org Starts with Beliefs Not Behavior Change Read More »
We’re at 80 people right now in 2.5 years, that’s a lot of growth. You’re [Vayner Media] at 800 people. You’ve been able to keep your culture intact here. We’re hitting a stage now where there’s people coming through the door 2 and 3 layers removed from me now, I don’t know their names anymore.
Grow Your Business AND Keep Your Culture? Read More »
