I read that in sales circles the term bluebird is slang for an opportunity that is unexpected or very profitable. You can’t exactly create a bluebird in this context (sales) I suspect but in others, by doing the unexpected we just might. For example the moment we let are guard down, even just a little, amazing things can happen. […]
Humility is a Bluebird Read More »
Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy
The Long Tailers of Social Business Read More »
The word Demand at first glance seems pretty simple. A phrase like “I demand your attention” makes it appears to mean a strong want or desire. Demand in financial terms has a different meaning though and one I think is more accurate than a mere want. Demand in a transactional context is the ability and willingness to pay for goods
Demand for Change Takes More Than Just Want of It. Read More »
I’ve been thinking about Media Naturalness theory for some time. Well, more often it just pops up because it’s not like I’ve invested all than much effort into it. In short, if you’re not familiar, Media Naturalness Theory is the idea that human beings were built for face-to-face communication over thousands of years of evolution.
Conversation Brings Change, Naturally Read More »
On the recent anniversary of the Gettysburg address by Abraham Lincoln I serendipitously was re-introduced to an ancient text by the Greek leader Pericles which has uncanny similarity to Lincoln’s famous speech in a similar context. Both wrote of their current struggles and the glory that was the nations they fought to preserve. “We throw open our city
In Pursuit of Athens Inc. Read More »
