Recently I did a webinar for Saba, a leading LMS vendor. They have a collaborative platform and invited me to speak with them on the principles and practices of organizational networks and collaboration. What I love most about giving a presentation comes usually at the end, it’s the time reserved for Q&A (although I like to field […]
I recently attended a local, day long social media marketing conference. Unsurprisingly I left feeling a bit disheartened. Most of what I saw and heard was nothing more than doing the traditional marketing with new tools; same thoughts on strategy for getting clicks, people as targets, and conducting multi-channel campaigns. There was nothing about conversation and there
As you likely know, Reimaging is the process of removing all the software from your computer and reinstalling it. This process is necessary if your operating system becomes damaged or corrupt. This is actually an excellent metaphor for what needs to happen to many organization’s operating systems. There is much criticism of the world of
Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy
The Long Tailers of Social Business Read More »
Technology can extend the human condition but it can also work to dehumanize, transforming the sincere ideals of community and relationships into exploitable resources. The vendor marketing machines have lots of money and content marketing is their new effort to turn spin doctors into gurus as they work to convince you they are not selling but educating. Let the
Losing the Soul of Social Read More »
