Author name: Mark

A More Social Org Starts with Beliefs Not Behavior Change

Before you implement enterprise social technology or a strategy to use what you have, don’t make the mistake of starting with gimmicky activities that only get you to phase one, adoption. Remember, the goal is adaptation; adaption to a new level of connectedness, openness and working collaboratively. Changing behaviors is key but it doesn’t start

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Collaboration is (still) Not a Technology Issue

I’m still reflecting on the the day spent with some very passionate and knowledgeable internal communications folks at SwoopChat in NYC a few weeks ago. This user event featured many short, impressive presentations from larger organizations implementing enterprise social platforms. The stories of successes and challenges were shared with candor and energy and all were

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The Sociopaths, The Clueless, The Losers and the Remedy.

I always loved this sketch by Hugh MacLeod (@gapingvoid), It was released in 2005 and titled Hierarchy vs Flow.   At first glance you chuckle and then you pause and ponder your own organization’s hierarchy and then finally you start thinking about where you sit in the mix. Sure it’s a cynical view of the

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