Implement, Do, Start, Launch, are all terms that indicate a program or project is underway. It’s the language of the business initiative. But when these words precede the action of “Social”, it’s a bit perplexing. We don’t “do” social, we are social. Being social is just connecting, communicating, and sharing usually with the key […]
We Don’t Do Social Here Read More »
Social networking is not always convenient. Our networks can be large, small, and many are in niche areas of interest but in all we’ve historically driven for miles, run in groups, flown to new cities, met in questionable venues and navigated personality differences to connect with the people that matter. The inconvenience of connecting with our
Social Inconvenience is Important Read More »
Have you seen the movie Inception? It’s a fantastic sci-fi film where people infiltrate other people’s subconscious while they sleep and remove information or, in the case of the title, plant an idea. When the person awakens, they think the idea is their own. Now I do believe that the same idea can spring up independently from
Today when we encounter a little white rectangle on a screen, we instinctively know what to do don’t we? Keyboard + interface with a text box = type. We also know through experience that selecting publish, send, post, or tweet can initiate a change in both ourselves and others, yet so many still hesitate or refuse
Enter the Rectangle Read More »
We strove from the onset to make the technical part of social networking as easy as possible and really modified our ESN platform to focus on the basic elements of social; community, collaboration and sharing. No frills, no unnecessary functionality. Our strategy has been “grease the wheel only when it squeaks,” meaning that we will
Shortening the Social Tool Learning Curve with Open Office Hours Read More »
