community

Do For You

This past Friday morning I met with four enthusiastic folks involved in tech from a local company for a casual coffee about using social media. This is a bit of a departure from my usual posts but they had such great questions and perspectives that I thought it could benefit others to share the advice

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Need to Measure Social? Look Down More.

According to a recent CLO Magazine article/survey, executives added or supported social tech for 3 very big and very common reasons: increase collaboration (47%), increase engagement (42%) and create a culture of continuous learning (60%). Each is sincere but since an investment has been made, measurability is desired and rarely found. There are two problems.

Need to Measure Social? Look Down More. Read More »