Author name: Mark

The Long Tailers of Social Business

Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy

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We Are A River

In a brilliant example of showing your work, Dave Grohl of the Foo Fighters shared his process for writing the songs on the album Sonic Highway which included having conversations with random people in various cities, copying and pasting snippets into a song outline, and reflecting on the experiences. I admire this transparency, an example of

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