Author name: Mark

The Long Tailers of Social Business

Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy

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We Are A River

In a brilliant example of showing your work, Dave Grohl of the Foo Fighters shared his process for writing the songs on the album Sonic Highway which included having conversations with random people in various cities, copying and pasting snippets into a song outline, and reflecting on the experiences. I admire this transparency, an example of

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The Big and Small of It

When I’ve see social collaboration happening, and I mean really happening, it’s been in small pockets within organizations. Tools aside, the trust, cooperation, collaboration and budding sense of community (what is often desired for the entire organization) happens around specific work “objects”. Strong connections without a doubt developed around a common purpose – brothers in

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