In a recent “fly on the wall” series with Nick Shackleton-Jones and Roger Schank the two openly discussed the problem with education. When Roger addressed the issue, he said in a word, “classrooms”. Classrooms were the problem. For me, I took Dr. Schank’s response as speaking of the passivity that dominates schooling as the problem; […]
Desk-centrism Must Die Read More »
Hugh MacLeod recently wrote about Word of Mouth Advertising and the importance of this for many businesses. Couple this with the famous Cluetrain quote of “Markets are Conversations” and you have the recipe for what matters most; your customers sharing and singing the praise of your service or product and changing other’s attitudes and behaviors.
There may be some truth to this formula, or rather there may be truth to pieces of this formula and sadly it was all frankensteined together. And “Beverly” here could be a lovely person but “Beverly” systematically engineering social content in her organization is BevBot. Similarly, a leader having a cheat sheet is likely afraid
Stop Gaming Social Read More »
Is your organization thinking to employ enterprise social technology? I’d bet they aren’t really ready. Most companies aren’t ready given the reports by Gartner and others regarding goals not being met. Here’s a quick way to gauge readiness – The Innovation Matrix. What your company, like most companies, ultimately seeks when employing social tech is to
Your Company Probably Isn’t Ready for Enterprise Social Tech Read More »
I was recently chatting with a former colleague who remarked that in her small firm each day at 4:55pm people almost instinctually, unconsciously and simultaneous shut down their workstations. She bemoaned that it was a troubling culture of clock watchers and was looking for ways to change it to something more passionate, more devoted. Ah,
