Author name: Mark

Your Company Probably Isn’t Ready for Enterprise Social Tech

Is your organization thinking to employ enterprise social technology? I’d bet they aren’t really ready. Most companies aren’t ready given the reports by Gartner and others regarding goals not being met. Here’s a quick way to gauge readiness – The Innovation Matrix. What your company, like most companies, ultimately seeks when employing social tech is to

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Enterprise Social’s Last Mile Problem

Enterprise social tech does so much right. It’s easy to access It resembles consumer social platforms Intuitive and familiar features and functions Positive business positioning around collaboration, innovation, agility These however are just the first 25.2 miles of the marathon; the tech is easy, engaging, familiar. What enterprise social doesn’t get right though is the

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