12 years ago… “What? People aren’t responding to our ads!? Quick! We need to engage with them on social media!” 8 years ago… “What? People are using their phones to find info and do research? Quick! We need to have a mobile strategy!” 4 years ago… “What? A job isn’t enough any more!? Quick! We have to make […]
The Unsurpriseable Organization Read More »
Many leaders argue that their people don’t have time to create content, share knowledge, answer questions, reflect on their own work, blog, etc – you know, social behaviors. No time? There is plenty of time but it’s being wasted. But where? A quick Google search on the topic of time wasting at work revealed endless
We Don’t Have Time For That Social Stuff Read More »
What if everyone in your organization was regularly engaging on your ESN? And not just the ESN but also in a Chat platform too? You’d be pretty excited. And when I say “engaging” I mean more than a GIF here and a “like” there but real responses and content in text form, sentences written with
All That Glitters is Not Social Gold Read More »
Before you implement enterprise social technology or a strategy to use what you have, don’t make the mistake of starting with gimmicky activities that only get you to phase one, adoption. Remember, the goal is adaptation; adaption to a new level of connectedness, openness and working collaboratively. Changing behaviors is key but it doesn’t start
A More Social Org Starts with Beliefs Not Behavior Change Read More »
Hugh MacLeod recently wrote about Word of Mouth Advertising and the importance of this for many businesses. Couple this with the famous Cluetrain quote of “Markets are Conversations” and you have the recipe for what matters most; your customers sharing and singing the praise of your service or product and changing other’s attitudes and behaviors.
