Need to Measure Social? Look Down More.
According to a recent CLO Magazine article/survey, executives added or supported social tech for 3 very big and very common reasons: increase collaboration (47%), increase engagement (42%) and create a culture of continuous learning (60%). Each is sincere but since an investment has been made, measurability is desired and rarely found. There are two problems. […]
Need to Measure Social? Look Down More. Read More »