OrangeTrail, a Netherlands-based company is thinking and doing right (just see who they’ve been hiring, working with and learning from and you’ll see what I mean). They exists to help organizations successfully unleash enterprise social tech and they have a very simple but powerful framework to help guide adoption:
Give people a reason to visit, a reason to stay, and a reason to come back every day.
Simple. Let me just add since they help with enterprise social, when they say people, they mean workers. There is a difference. Social in an organization comes with all the social and psychological trappings of the system people work under. As I’ve said, and you can acknowledge this yourself; we go to work not to learn, not to be entertained or to make friends. We go to work to work. Regardless of the social platform employed, if you follow OrangeTrail’s approach and you want people to visit? show them how it makes their work easier and faster. You want them to stay? Ask for their input & bring them relevant content. You want them to come back every day? Encourage platforms to be the place where people get work done together, not just get together.
