transparency

Advancing The Social Organization Through Systems Change

The current approaches used to move organizations to be more social are struggling. The first phase was in using social technology. We quickly found out that the idea of “if you build it, they will come” didn’t work. Phase two focused rightly on “culture change” through social leadership initiatives. This is a top down approach

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The Revolution Will Not Be Televised?

I’ve been privy to a few conversations lately around organizational “social” behaviors and tools. Most of this has come through people in leadership roles reflecting on their organizations and the work they do. One, a Dean at Syracuse University, expressed that the students “were already doing these things” (PKM, network building, etc) and a corporate

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The Beat Goes On

I recently attended a local, day long social media marketing conference. Unsurprisingly I left feeling a bit disheartened. Most of what I saw and heard was nothing more than doing the traditional marketing with new tools; same thoughts on strategy for getting clicks, people as targets, and conducting multi-channel campaigns. There was nothing about conversation and there

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