The current approaches used to move organizations to be more social are struggling. The first phase was in using social technology. We quickly found out that the idea of “if you build it, they will come” didn’t work. Phase two focused rightly on “culture change” through social leadership initiatives. This is a top down approach […]
Advancing The Social Organization Through Systems Change Read More »
I’ve been privy to a few conversations lately around organizational “social” behaviors and tools. Most of this has come through people in leadership roles reflecting on their organizations and the work they do. One, a Dean at Syracuse University, expressed that the students “were already doing these things” (PKM, network building, etc) and a corporate
The Revolution Will Not Be Televised? Read More »
I recently attended a local, day long social media marketing conference. Unsurprisingly I left feeling a bit disheartened. Most of what I saw and heard was nothing more than doing the traditional marketing with new tools; same thoughts on strategy for getting clicks, people as targets, and conducting multi-channel campaigns. There was nothing about conversation and there
I read recently that according to the Bureau of Labor Statistics (2012), the median number of years an employee stays with their employer in the U.S. is 4.6. On the surface this seems like a long time. However I suspect that it will be significantly shorter soon as the “Gig Economy”, where tenure and titles will
The Future Organization is a Porous Organization Read More »
Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy
The Long Tailers of Social Business Read More »
