Strategy

Action THEN Strategy

Gary Vaynerchuk once riffed about how today we need to just try something, something small perhaps, and from trying we can better plan. As he put it, Action today leads to strategy. And nothing could be more true when it comes to successful org social efforts. Social is dynamic, fluid, a state of ever-change because

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Advancing The Social Organization Through Systems Change

The current approaches used to move organizations to be more social are struggling. The first phase was in using social technology. We quickly found out that the idea of “if you build it, they will come” didn’t work. Phase two focused rightly on “culture change” through social leadership initiatives. This is a top down approach

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