Author name: Mark

It’s Time to Reframe the Language

I’ve been thinking more and more about the words we choose and the connotations they drive. A few years ago Cognitive Linguist George Lakoff wrote a book called Don’t Think of an Elephant which speaks of how politicians leverage language to control the debate. He uses examples like “Tax Relief” where support of lower taxes

It’s Time to Reframe the Language Read More »

Leverage the Greenest to Create a Collaborative Organizational Culture

One of the biggest barriers to bringing collaborative technology into the workplace is organizational culture. Not all resistant organizational cultures are due to extreme command & control issues, resistance to anything perceived to be “time wasting” or a security risk. In fact I’d bet most barriers are not rock solid and are actually more like

Leverage the Greenest to Create a Collaborative Organizational Culture Read More »

Scroll to Top