Author name: Mark

A Lesser Known Benefit of Enterprise Social Tools

  Naturally much of the talk, and vendor pitch, around organizational social tools is about the tangible value they can bring to the work being done; reducing emails, eliminating meetings, working out loud, collaboration, innovation, etc. What is not often noted however is how these tools can reveal the heart of the organization in the stories that are

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The Long Tailers of Social Business

Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy

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