Author name: Mark

Do For You

This past Friday morning I met with four enthusiastic folks involved in tech from a local company for a casual coffee about using social media. This is a bit of a departure from my usual posts but they had such great questions and perspectives that I thought it could benefit others to share the advice […]

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A Social Organization Is Naturally Motivating

Dan Pink in his 2009 book Drive: The Surprising Truth About What Motivates Us stated that Motivation is a result of three elements. It’s when people have Autonomy, are gaining Mastery, and have a sense of Purpose. You don’t need clever HR initiatives, new CM systems, or fancy mission statement changes to keep employees motivated. What you need is

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Need to Measure Social? Look Down More.

According to a recent CLO Magazine article/survey, executives added or supported social tech for 3 very big and very common reasons: increase collaboration (47%), increase engagement (42%) and create a culture of continuous learning (60%). Each is sincere but since an investment has been made, measurability is desired and rarely found. There are two problems.

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