Corporations are psychotic, was a general sentiment I shared in a Twitter exchange with Paul Joycelyn the other day. However upon examination it’s far more accurate to say companies of all sizes can be hypocrites. Just look at what they say and do on the outside? Are they applying the same on the inside? Is your org hypocritical?
- It’s important to build relationships with customers and partners which takes compromise and being trustworthy. Are you being equally as open to ideas and acting with sincerity to those you lead and manage?
- Listening to the market to learn their wants and needs. Are you listening to employees for the same?
- Recognizing that talent is everywhere and extending the enterprise is seen as critical. Are you recognizing different skills within the org and creating new opportunities for the people you already have?
- Delighting customers with easy to use/ “just works” products is paramount. Is the same passion being applied inside in the form of a clear alignment of work to goals, effective tools, and providing work with purpose?
These are all easy to address. Just point the same energy, the same customer strategy towards your own people. Bring the outside in and the inside will better drive the outside.
