I was recently listening to Gary Vaynerchuk on his Gary Vee Audio Experience Podcast. He talked about Alexa and how people will use it to buy stuff unseen and untouched. He used an example of raincoats. Wake up, ask Alexa to share today’s weather, learn that the forecast calls for a week of rain and then tell Alexa to buy you a raincoat.
Not for you?
One would argue that people want to see and touch a coat before they buy it. Well, yes, today they do but you’re forgetting some other technologies such as VR, AI, and Big Data getting in the mix.
Today we give so much of ourselves away with every Tweet, Facebook post, purchase and Google search and we do all this readily and thoughtlessly. All that data, along with everyone else’s, builds a pretty complete picture of “us” and our wants and needs. Alexa, with AI, will know your size and taste, and you will love it! Soon Virtual Reality will tie in and conveniently turn your bathroom into a private holodeck where VIOLA! That raincoat will appear on you, to spec! You’ll ask Alexa to show it in long or short or blue or red. Finally, in a whisper, you will share this image with your “friends” as easily you do your new manicure or haircut today. You’ll get the feedback you crave and make the purchase. Now all that purchasing data is stored and combined for the future for even faster, more accurate service you will want, love and expect. Machines will create that coat, machines will package it and machines will deliver it.
No you won’t?
Yes, you will… because this is the new normal.