social organization

Your Company Probably Isn’t Ready for Enterprise Social Tech

Is your organization thinking to employ enterprise social technology? I’d bet they aren’t really ready. Most companies aren’t ready given the reports by Gartner and others regarding goals not being met. Here’s a quick way to gauge readiness – The Innovation Matrix. What your company, like most companies, ultimately seeks when employing social tech is to

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Advancing The Social Organization Through Systems Change

The current approaches used to move organizations to be more social are struggling. The first phase was in using social technology. We quickly found out that the idea of “if you build it, they will come” didn’t work. Phase two focused rightly on “culture change” through social leadership initiatives. This is a top down approach

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The Long Tailers of Social Business

Social business talk hasn’t progressed much beyond what it is or how it’s done. Jon Husband noted this in a brilliant and succinct post back in 2013 where he said that “most of the conversation circulating and re-cycling regarding [social business] … what ‘social business’ is and/or is not, how to do it right, or in 7 easy

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