When we want to improve our health, we often have to make small, difficult choices like climbing the stairs rather than taking the elevator. Similarly, if we want to improve our organizations we need to make small, difficult choices like starting a debate, engaging the strangers within other departments, and being critically honest.
Enterprise Social could do better by doing less. In an effort to make social tech more like public social tools, vendors have actually made the tools less social by making them easier and familiar. Yes, ease of use is positive as it is all about adoption but adoption is the vendor’s end game, it can’t be the goal of organization. For example by simply “liking” or adding a GIF or emoji as a comment, we end the potential for conversation before it can really start. This is fine outside the organization as people flit from post to post in Facebook, yet how many times have you seen anyone there ask “I see you liked my comment. Why?” Maybe it was obvious but maybe not. And similarly when we choose to hold critical discussions in private groups, groups typically formed around function or departments, we cripple the opportunity for diverse opinions and ideas – those things that truly advance organizations.
Given the dismal state of employee satisfaction/ engagement today, should the goal of social tech be only to help get work done or do we want to have it help us challenge how and what work gets done?
If you want to make things better the next time you have something to share or something to add, remember that although the elevator is available, you can and should take the stairs.
Let’s take a moment and look at the idealistic, hopeful “promises” (the promise so many still speak of and fight for at least those who haven’t gone “corporate” so to speak) we saw emerge from around 2007 and compare them against the “common reality” we see in many organizations today.
Promise: Organization-wide transparency & openness
Common Reality: Organization-wide monitoring, measuring, judging and manipulating
Promise: B2B and B2C networks
Common Reality: Another sales channel
Promise: Social platforms to make work easier
Common Reality: Social platforms are another layer of work
Promise: Social Leadership
Common Reality: Executive broadcasting
Promise: Online customer communities
Common Reality: Customer service system
Promise: Platform owned by the workforce
Common Reality: Platform owned by IT
Promise: Increased connection for employee community building
Common Reality: Increased connection for expected employee work collaboration
Promise: Make work more human
Common Reality: Make humans work more (always connected is expected)
Of course this is not the truth for all organizations, some are meeting many of the promises but I don’t think that is the norm by a long shot. And this post isn’t meant to be a cry of surrender but rather a call to action. If you see it this way too, we need to be asking – Can we ever reach the true promise of (enterprise) social technology and if so, how?
One barrier that often presents itself when moving an organization towards a 702010 framework is that the natural interplay between all is overlooked, weakening the whole proposition. Informal, Social and Formal are wrongly dissected and discussed independently. The reality though is that all three 1. exist. 2. exist at varying levels and 3. work together constantly… especially when we are conscious of it. All we can really do then is make it work together more easily and that’s done through a framework consisting of mindset changes, individual behaviors, organizational structures and technology augmentation.
I scrabbled together the image here in an effort to make this interplay more apparent. It’s important that I note that Informal Learning to me is less about learning in our work than learning through work. Meaning that yes, we can inject resources, “micro-learning” and search capabilities into the work context but it’s more about reflection and experiential learning; extracting learning as Charles Jennings has noted.
- Social improves Formal Learning – social interaction works as a feedback loop for training efforts and should be encouraged. Outside of actual performance data – open, honest conversation about new knowledge and skills obtained in training situations is critical for improving formal learning efforts.
- Social informs Informal Learning – this relationship is very blurry as there is much overlap between social and informal learning. Conversation between people, and observations of one another’s behaviors leads to new application, ideas and reflection in the workflow.
- Informal inspires Social Learning – doing our actually work leads to new ideas about the work. Sometimes through eureka moments, sometimes through frustration. Work undoubtedly drives the most workplace conversation.
- Formal influences Informal Learning– training has a direct impact on doing (or ideally it does). Work-learning (informal) is greatly influenced by becoming faster or more efficient because of formal efforts. It’s also in the work itself that we can best reflect on new ideas and skills.
- Informal (through social) informs Formal Learning – here again, the blur between social and informal learning. Training can be positively modified due to both effective and ineffective work practices shared through social interaction.
- Formal inspires Social Learning – A great part of organizational Social Learning is in overtly sharing what works and what doesn’t with others. When training presents us with new ideas or skills we put them into practice and through conversation and modeling we can create greater contextual understanding for others.
As far as the components of a Framework I mentioned earlier, it starts with Mindsets where we help others realize the existence of 702010 and more see training as an expensive last resort, not the first option. Next it requires Individual Behaviors, If L&D, then serving as performance consultants not order takers and sniffing out then amplifying and enhancing where and when collaborative work is working. Additionally, we must examine Organizational Structures or systems. Many systems actually work against the efforts to enhance social and informal learning. In particular rewards, communication flow and management concepts need to be addressed. Finally, Technology. Tech really only serves to augments this natural occurring system, it’s not a requirement. All social technology is primarily the same, working to support community, collaboration and sharing. Social is at the center of 702010 and social technology is the catalyst that really gets it moving.
Wherever you are in the 702010 discussion, it’s important to remember that 702010 is a principle and the whole is greater than the sum of its parts.