Simple is the New Black

Each day I encounter an article or vendor selling simplicity. Just today I crossed paths with titles like “elearning simplified” and “Simple Marketing Strategies”, and “simplifying your life” to name a few.  It appears the market is crying for less complexity or people are selling the notion that all has become so very difficult today.

Hey, I’m no stranger to this verbiage. The last company I worked for had the very inviting name of Systems Made Simple and even this blog is TheSimpleShift.com. Who am I then to criticize buzziness, eh?  Well, to be honest my aim here is to present and discuss the ideas of moving mindsets first; one can’t simplify until they first believe in an easier way, right? Getting there however is much more difficult but you can’t go that way until you first buy-in. I’ve written about this before that Simple ≠ Easy.

Take for example the vary simple principle in the Cluetrain Manifesto; Markets are Conversations.  Wow. Penned in the 1990’s, foreseeing the social web, and we still aren’t there. Breaking free of the old ways is obviously difficult enough but then new ideas, tools, technology and processes continue to pile on making such simplicity difficult to achieve and maybe too, few bought-in in the first place.

Complexity can be loosely defined as something having many parts. So there it is, we get to complexity when we just keep bolting things on our lives and they all become entangled; pull on one and all move a little – you’ve been warned. Same for organizations; human systems, computer systems, hierarchical systems, communication systems all intertwined. By themselves they are not the least bit complex but they tend to get all mashed together and any effort to address one of them, impacts the others.

Reducing complexity is not easy then, heck it’s complex! So, let the buyer beware. Go ahead and purchase that elearning simplified solution but don’t expect that it means your job will get easier.