Social Tech Made Easy Makes for Soft Social

When we want to improve our health, we often have to make small, difficult choices like climbing the stairs rather than taking the elevator. Similarly, if we want to improve our organizations we need to make small, difficult choices like starting a debate, engaging the strangers within other departments, and being critically honest.

Enterprise Social could do better by doing less. In an effort to make social tech more like public social tools, vendors have actually made the tools less social by making them easier and familiar. Yes, ease of use is positive as it is all about adoption but adoption is the vendor’s end game, it can’t be the goal of organization. For example by simply “liking” or adding a GIF or emoji as a comment, we end the potential for conversation before it can really start. This is fine outside the organization as people flit from post to post in Facebook, yet how many times have you seen anyone there ask “I see you liked my comment. Why?” Maybe it was obvious but maybe not. And similarly when we choose to hold critical discussions in private groups, groups typically formed around function or departments, we cripple the opportunity for diverse opinions and ideas – those things that truly advance organizations.

Given the dismal state of employee satisfaction/ engagement today, should the goal of social tech be only to help get work done or do we want to have it help us challenge how and what work gets done?

If you want to make things better the next time you have something to share or something to add, remember that although the elevator is available, you can and should take the stairs.

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