The Co.Con Solution

The promise of enterprise social tech was that it would build connection, move knowledge faster and lead to new ideas, innovation and higher engagement.

It hasn’t. Not to the extent we would have thought.

User adoption of social technology remains painfully low and therefore all those promises are left unmet. Most ESN gurus and vendors focus on gimmicky approaches and games to get people to join up but once the fun is over, its back to work and the value is left unseen. And that’s the problem with these approaches, they position social tech as something outside of the work people do but that’s why people go to work – to work! They don’t go to make friends, have fun, or even to learn, these are all just byproducts. If you start with helping them do work better you instantly have their attention, their buy-in, and lasting usage of the technologies.

True too is that today money is tight but developing skills and knowledge remains a necessity in a complex and competitive market. The COVID crisis adds another layer preventing your workforce from attending face to face events.

What’s the answer?

Host your own company conference, leveraging your own expertise and using your own social tech platform – a Co.Con (Company Conference)!

Hosting a Co. Con is an investment in your people. It draws out their strengths and puts social tech in the background. It’s a full inclusion, cross-company, professional development event that not only leverages all the key features of your social technology but does so in a meaningful way that reinforces the technology’s use well after the event concludes. Your tech, your people, your knowledge moving quickly through the organization, building skills, connections, and value in a format people understand!

Key Advantages:

  • Grow engagement, organization knowledge and connection for greater collaboration opportunity the right way
  • Your tech, your people – secure, cost-effective professional development
  • Showcase the hidden expertise in your own organization
  • Keep learning close to the work – where it has the greatest impact on retention!
  • Spaced-learning in small bite-sized offerings lead to better understanding and easier application
  • Get the right people in the room every time
  • All the learning of a conference without the travel costs, time and lost productivity

 COnnect your COmpany to COllaborate around your COntent and build COmmunity.

Co.Con!

My colleague James Tyer and I are developing a framework to walk you and your organization through the process of designing, developing and implementing a “Co.Con” in your organization. Reach out if you have questions or want to get started!