A social organization is a more collaborative, open and transparent organization. That's a given, but how we approach becoming one is debatable. In my opinion there are two ways; one being Push and the other Pull. Pushing social, might be seen as incongruent; something natural being forced unnaturally. And yet, in the social/collaboration space, this is the road most often taken.
Organizations will often start their journey to improved communication, cooperation and collaborations by initiating social efforts such as supporting CoPs, instituting team huddles, using ideas take from Agile project management, etc and then move to collaborative tools. It's here they purchase an ESN or a chat platform and begin to engage in rollout campaigns, gamification and other external motivators to increase use. Many times they forego the non-tech and just buy a platform. These efforts are "pushing social", it's slow, steady and comfortable for the status quo. And some studies (Forrester being a famous one) have indicated that some 80 to 84% of social efforts fail. These type of efforts.
The other way is a sincere commitment to the idea of the social organization but it can cause some stress especially in more established firms. It's pulling social which means changing the organization to make it more conducive, even welcoming of true open collaborative behavior. Pulling social is basically pulling down the barriers; the systems and structures that are really the reason most social efforts fail. If systems of rewards shift to recognize the processes that lead to success over the product, people open up. If CoPs work out loud they invite new participants and healthy criticism, if leadership accepts the powerful undercurrent of communication (the wirearchy) exists and can support hierarchies, social thrives. Tools and platforms come next (not first) to amplify the healthy openness that now exists, the new normal, and serve as the power source going forward.
The challenge today is for social practitioners to stop leading with social and for organizational leaders to accept that their organizational design needs to be severely shaken up.
Do we live in a magical age or do we merely live among many magicians?
working out loud requires guidance
“micro-learning” is a new approach for a new age
the year you were born determines your values and needs
community is any group of people using social tools
we learn differently in the last 10 years than we did in the previous 10,000
the experience API (xAPI) tracks what you’ve learned
social learning requires a platform
Now, you’re looking for the secret. But you won’t find it because, of course, you’re not really looking. You don’t really want to work it out. You want to be fooled.- The Prestige (Film, 2005)
I was recently listening to Gary Vaynerchuk on his Gary Vee Audio Experience Podcast. He talked about Alexa and how people will use it to buy stuff unseen and untouched. He used an example of raincoats. Wake up, ask Alexa to share today’s weather, learn that the forecast calls for a week of rain and then tell Alexa to buy you a raincoat.
Not for you?
One would argue that people want to see and touch a coat before they buy it. Well, yes, today they do but you’re forgetting some other technologies such as VR, AI, and Big Data getting in the mix.
Today we give so much of ourselves away with every Tweet, Facebook post, purchase and Google search and we do all this readily and thoughtlessly. All that data, along with everyone else’s, builds a pretty complete picture of “us” and our wants and needs. Alexa, with AI, will know your size and taste, and you will love it! Soon Virtual Reality will tie in and conveniently turn your bathroom into a private holodeck where VIOLA! That raincoat will appear on you, to spec! You’ll ask Alexa to show it in long or short or blue or red. Finally, in a whisper, you will share this image with your “friends” as easily you do your new manicure or haircut today. You’ll get the feedback you crave and make the purchase. Now all that purchasing data is stored and combined for the future for even faster, more accurate service you will want, love and expect. Machines will create that coat, machines will package it and machines will deliver it.
No you won’t?
Yes, you will… because this is the new normal.
Christianity after the death of Jesus was just a small movement under scrutiny and attack in the Roman Empire. Yet in less than 500 years it was their official religion. Devine intervention? Perhaps.
According to author Rodney Stark, in his 1997 book The Rise of Christianity, the faith spread not by formal means or force but in great measure through conversations that led to conversions.
Social forms around an object and for Christianity, the object was “hope” and the social agents spreading the message were women. But these were not desperate and destitute women, rather they were the wealthy women, those married into Roman aristocracy.
Women of means had the time and connections to commune and influence their fellow women and eventually their men participating in government affairs. Like most women of their time they were greatly impacted by paternal decisions related to child-birth, infanticide, and abortion. Furthermore, Christianity provided hope in times of trouble like when natural disasters struck – pagan gods had no answer. Christianity was a new message ALL Romans could connect with.
Women then were the key nodes in the network, they influenced the influencers and slowly the faith spread to ultimately integrate with all elements of Roman society.
What can we take away from this?
First, change doesn’t always come from the top and as the case maybe, sustainable change is bottom up driven. Additionally, community forms it is not created or built and it’s best supported from within. And finally, (most importantly) change – the kind of change that can influence the world for thousands of years begins in the same way that can transform an organization today… one conversation at a time.
To all my Christian friends, Happy Easter.