70:20:10 As a Reveal Not a Roll-out

Jane McConnell conducted a survey not too long ago to try and figure out what the greatest challenges were in the workplace. The top two that she discovered were related to:

  1. finding information to do the work and
  2. changing the mindset towards more collaboration and cooperation.

See her results and interpretation here.

She is very much focused on the “How To” from these findings and stated “I feel our industry is communicating too much theory and not enough operational and workable ideas today.

I couldn’t agree more.

Unfortunately most companies will turn to some new tech as their operational idea. However, the rate of change far exceeds the ability of a single tool or approach to keep up. The solution lies in strategy and more specifically a people-centric strategy not a tech focused one.

The two areas Jane surfaced are not exclusive of each other really as both are learning related but I’ll say up front, what I propose is not a quick fix – sorry, but it is workable. The answer lies in supporting greater informal and social learning made operational through a 70:20:10 framework. But unlike an initiative, you do not roll out 70:20:10, rather you must reveal it. Remember people already learn from doing their work, and they learn through and with each other. A 70:20:10 Framework not only makes this more apparent, it amplifies these activities, encourages them. Small, powerful changes at different entry points build and transform the system over time. In other words 70:20:10 IS a Catalytic Mechanism:

organizational mechanisms that are extraordinarily powerful at aligning a business behind a chosen strategy.

70:20:10 lifts the divide between learning and working by creating new behaviors around cooperation, openness and sharing. 70:20:10 shifts power into the hands of employees because, as noted in Jane’s findings, strong central power is not the answer in complex work environments.

Revisiting Jane’s two findings with a 70:20:10 lens:

  1. Finding (relevant) information is best done in trusted networks that add valuable context
  2. Collaboration is an outcome of greater cooperation (through connection)

Here’s a workable idea (a small powerful change), that I’ve promoted before that will increase social activity among employees:

Promote a development plan make-over that reduces training time allocated or training dollars significantly. Goals remain the same, but formal learning opportunities are constrained, can’t be first option. Then open up dialog on “how can we do this?” Create the space for better connection (tech aside). Make mentoring and coaching more a part of the planning. Encourage people to share their sources of new information. Model open question/answer opportunities. Frankly these things have been happening all along, in small sets. Now we work to expand them.

However, beware, 70:20:10 is more than a strategy, it can be an organizational change agent which disrupts the status quo.  70:20:10 won’t just help people better meet the demands of today’s work it can change the very nature of work.

Keeping Your Hands Dirty

One thing that I greatly appreciate about working for the Guild is their strong desire to stay close to organizational learning and the learning industry. Many of us engage in side opportunities in design, elearning development, consulting and speaking in an effort to stay close to our roots. This is pretty progressive considering that often those who rise to management levels lose touch with the work they once did and as such can lose the faith and trust of those under them.

Staying in the game is important.

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Organization, Heal Thyself

I hurt my back pretty bad back in February. Shortly after the injury I reluctantly went to a Chiropractor. I say reluctantly as it’s not something I completely understood or believed in as I have always been conditioned to accept traditional medicine; surgery, medications, etc. What I learned from the experience is that Chiropractic medicine is about the body’s ability to heal itself. Generally speaking (and likely oversimplifying it) when the body is in alignment, effective communication happens through nerves and blood flow and the body maintains health. This got me wondering about how poorly organizations are designed today, they are misaligned resulting in:

  • cultures that need to be changed,
  • the creation of blanket HR policies to address small, singular problems
  • structures that support star chamber-like decision making in times of crisis,
  • procedures developed to secure consistency and conformity but stifled innovation and creativity
  • training being overused to address performance issues
  • a default to meritless, inflexible hierarchy

Everything is out of alignment (with the way the world works today).

So, similar to the chiropractic view of the body if an organization is aligned correctly, when the systems and the people can effectively and efficiently communicate, won’t it to function properly?

Gwynne Dyer wrote an exceptional article a few years ago about Democracy, nation building and the Middle East. From it I caught a quote that really resonated:

Tyranny was the solution to what was essentially a communication problem.

With a slight adjustment; replacing the word tyranny with hierarchy the remainder of the message holds true. Hierarchy was the answer to what was essentially a communication problem… in the industrial era. As organizations grew a top down systems of communication and power was need to keep every part of the organization informed.

Today we no longer have an excuse for communication problems or at least we shouldn’t. Psychology, sociology and technology are opening our eyes to new, better ways of organizing people. Hierarchy should be being transformed because of the emerging obviousness of Wirearchy, yet this isn’t really happening. And in learning, the principle of 70:20:10 is real but oft ignored as training continues to hold a tight grip.

What then if organizations just focused on improving communication, putting “social” first so to speak? Aligning all, making ideas, initiatives, information more obvious. Would unnecessary training, procedures, and policy diminish? And isn’t this what every small company has by default (albeit unconsciously)? With a small numbers of people, they are in tune, open, connected and transparent – then unfortunately lose it as they grow. This doesn’t have to happen today, as I said, we have the knowledge and technology to ensure this if we could just let go to our traditional beliefs as I did about medicine.

In the 21st century how the organization needs to communicate should determine it’s design and being and remaining aligned is the key to a responsive organization.

The Unintended Consequences of 70:20:10

I’ve always struggled with the 70:20:10 principle. Not that it exists, and certainly not that it isn’t something that should be supported by organizations. No, my issue has always been with the idea that it’s primarily about learning.

The 70 and the 20 (+/-90%) are simply about pulling; pulling information for work, pulling insights out of our own work, pulling ideas from the rich flows of the Internet and pulling on others’ knowledge to influence our thinking in the work we do.

So it’s about work. But not just in getting learning closer to work. 70:20:10 is potentially much more subversive. It’s an agent of organizational change for those leaders interested in that sort of thing.

At its core 70:20:10 emphasizes autonomy and interdependence over control and dependence and this is where 70:20:10 shifts from being just about supporting leaning to something more transformational. A 70:20:10 Framework encourages people to be reflective of their work. This is far from a traditional practice. In doing so, it presents opportunity to improve the work product/process but also invites the opportunity to fundamentally change the job itself, time to pause and reflect can do that. 70:20:10 also inspires people to seek, to step out of the traditional channels of organizational information flows (hierarchy) and find new answers. The 20 is social. When people are supported by technology that enables them to more openly share and collaborate, networks are revealed, new ones form and knowledge is released from the most unlikely of sources.

Each of these are openings that go beyond simply learning to do better or do more or do faster. Each can lead to a change in how we view authority, knowledge, leadership, and power in an organization.

Organization’s are complex; many parts, systems and structures working – sometimes with and sometimes against each other. In complexity, a small change can have dramatic effects across systems and we need to be conscious of this if we desire change.

A 70:20:10 Framework is a small change. It sets out to change organizational learning yet has the very real potential to change the organization itself.

How Do We Navigate Complexity within Complexity?

Technology has created disruption outside and inside organizations today. Ignoring it as a passing phase leads an organization to the risk of being made obsolete and trying to reverse the trends, to fight the momentum is futile, the walls have been breached. But this complexity that’s transforming business isn’t the only one and frankly isn’t the most disruptive. The very platform all organizations and organisms are on is being disrupted; Climate change – a passing phase? Reverse the trends? Is it too late?

I recently sat in a presentation on global sustainability where this graphic and the details of a scientific study were shared.

A_Safe_and_Just_Space_for_Humanity
Source: Oxfam. The 11 dimensions of the social foundation are illustrative and are based on governments’ priorities for Rio+20. Based on the planetary boundaries set out by Rockström et al (2009b)

The graphic, a 2D rendering of a 3D model reveals that already 3 of the ecological boundaries that we should not breach… have been breached; climate change, loss of biodiversity, and the altering of the natural nitrogen cycle. Some scientists like James Lovelock have stated that we’re past the tipping point. There is no hope. Game over. No going back. If true, there is no time to waste in hoping and praying. Even activities like recycling and lowering greenhouse gas emissions, although beneficial, won’t stop what has begun; climate change is now a self reinforcing loop.

According to Lovelock we must now prepare for, rather than try to prevent, a world of continual and unpredictable change. This is not merely a complex problem it’s a state of perpetual complexity, our new habitat?

Dave Snowden developed the Cynefin framework to help in understanding 4 habitats (Obvious, Complicated, Complex, and Chaotic). In complexity, “the agents and the system constrain one another, especially over time. This means that we cannot forecast or predict what will happen.” Sounds about as right for climate change as it does for disruption in business.

Dave Snowden further points out, that in complexity we only really know what right looks like in hindsight. Therefore to navigate complexity he says we must take a probe-sense-respond approach. Many interpret this as the new business mentality but if our world becomes increasingly unstable it’s a mentality we must all have; Business, Government, workers, and citizen. We must all play collective roles beyond decision-making around ecological choices now and take similar action in observing and reporting thought various channels and networks the change we see happening in order to respond accordingly.

Maybe then all this disruptive technology and the principles it is awakening are coincidentally appearing at the same time we reach the most disruptive time in human history?

  • Social technology fueling focused global information sharing (see the work done where Twitter is used to sense earthquakes before seismologists can)
  • Trusted networks aid in the open analysis of data and sense-making
  • Personal Knowledge Management and Curation become the key skills to be learned
  • The 70:20:10 principle guides better decisions in organizational learning in order to remain agile
  • Big Data keeps the pulse on more than the business climate

Much of this is happening of course but probably not at the scale it needs to or needs to be shared to become the default skills and approaches. If the stage is set and the new normal is global complexity, then it will now require us to step back, patiently allow the patterns to unfold, and with greater connectivity of people and data I’m optimistic solutions will emerge.